Insight:
Millennials and Gen Z love the nostalgic taste of classic soda’s but hate the guilt that comes with it. Olipop proves that you don’t have to sacrifice the tastes you enjoy in order to make a healthy choice. It’s your choice to feel good about what you drink!
Description:
“The Choice is Yours” is a bold, empowering campaign that positions Olipop as the confident, healthier alternative to traditional soda through clever word-based contrasts. Using rhyming or similar word pairs that highlight the negative effects of regular soda versus the positive benefits of Olipop, this campaign creates an immediate, memorable choice. Each comparison poses a simple question that makes the decision feel obvious. Rather than over-explaining, this approach gets straight to the point, giving the audience the power to decide.
Team Members: Mallory Stewart & Madeline Trotter
Olipop Insights
Start your journey into visual storytelling, exploring foundational design principles and techniques that inspire creativity in every project.
Planning
Dive into the essentials of color combinations, learning how to craft palettes that evoke emotion and create impactful, balanced visuals.
Execution
Combine key design elements, including layout, color, and typography, to create cohesive, visually stunning compositions.